I was a frustrated CEO and Founder who felt so passionately about my business I was working 80 hours a week trying to make everything perfect. At the same time I drove my employees up the wall.  Disempowering them to the point that they could no longer contribute to the business, demotivating them and heaping more stress on myself.

​

I found salvation in a surprising place. People associate process with control, monotony, routine, the status quo and with an overall death of creativity. It's a Dirty Word they try to avoid.

​

I discovered that if implemented correctly it provided empowerment, autonomy and creativity for employees and delivered business freedom for himself with total reassurance my business was running itself. 

​

It also enabled me to massively accelerate improvement in my business by harnessing my team's collective brainpower.

​

This book looks at why process is so important, why people get it so wrong and make it so horrible and how to put it in place in a new way which can change the whole culture of a business.        

​

​